At the 2010 MTV Video Music Awards, American singer Lady Gaga wore a dress made of raw beef, which was commonly referred to by the media as the meat dress. Designed by Franc Fernandez and styled by Nicola Formichetti, the dress was condemned by animal rights groups, and named by Time as the top fashion statement of 2010.
The press speculated on the originality of the meat dress idea, with comparisons made to similar images found in contemporary art and popular culture. As with her other dresses, it was archived, but went on display in 2011 at the Rock and Roll Hall of Fame after being preserved by taxidermists as a type of jerky. Gaga explained following the awards ceremony that the dress was a statement about one's need to fight for what one believes in, and highlighted her distaste for the US military's don't-ask-don't-tell policy....LESS
Experimental Fashion traces the proliferation of the grotesque and carnivalesque within contemporary fashion and the close relation between fashion and performance art, from Lady Gaga's raw meat dress to Leigh Bowery's performance style. Francesca Granata examines the designers and performance artists at the turn of the twenty-first century whose work challenges established codes of what represents the fashionable body. These innovative people, she argues, make their challenges through dynamic strategies of parody, humour and inversion. Experimental Fashion explores the experimental work of modern designers such as Georgina Godley, Bernhard Willhelm, Rei Kawakubo and fashion designer, performance artist, and club figure Leigh Bowery. It also discusses the increased centrality of experimental fashion through the pop phenomenon, Lady Gaga.